Partnering with Twelve5 Beverages, Antipas Design undertook a top-to-bottom rebrand of a pioneer in the emerging hard coffee space. The challenge: convey coffeehouse innovation, great taste and a sense of energy to consumers looking for something different in the adult beverage category. The result: a carefully crafted brand for the new Rebel™ personality. It’s sociable and adventurous — and as the tag line says, “It’s Time to Raise Some Rebel.”
The brand lineup consists of core flavors like Mocha and Vanilla, and will also feature rotating seasonal items like Pumpkin Spice and Peppermint Mocha, as well as limited edition flavors.
The brand roll-out includes package design for cans, 4-packs and 8-pack assortments, point-of-sale signage and displays, seasonal promotions, recipes and social media assets.